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Quick Tips for optimizing the Speed of Your WordPress Website

Contributor: Ellyse Dwyer

Date: 2 May 2022

Quick Tips for optimizing the Speed of Your WordPress Website

Speed is a major factor in the success of any website. With so many visitors browsing the same content and competing for the attention of those visitors, speed becomes a major factor in whether or not a website is going to be successful. In today’s internet fast-paced environment, not only do you have to keep your visitors engaged but you also have to ensure that your website is fast enough so that it doesn’t become a detriment to your visitors. Optimizing your WordPress website for speed won’t just make your site load faster, it’ll also help you to identify and fix any bottlenecks that could prevent your site from being fully optimized. in this article, you’ll learn quick tips on how to optimize your WordPress website for speed.

What Causes Your Website to Slow Down?

A website’s failure to function properly can be caused by a variety of factors. You may not have put in a lot of time and effort to create a website that performs well. Alternatively, your website’s servers are insufficiently powerful to manage your website. Another possible cause is a high volume of traffic on your website.

Perhaps your website is receiving too much traffic for the promotion you’ve just put on. When this happens, they may receive a ‘try again later error, similar to what they see on Instagram from time to time. Last but not least, your website may contain inefficient code, resulting in a long loading time.

Quick Tips for Increasing the Speed of Your WordPress Website

Knowing that slow loading times can significantly reduce conversion rates, you should learn how to optimise your WordPress website for speed. Here are some quick tips for doing so after you’ve built your website:

Selecting the Best Hosting Plan

One of the most important decisions you will make is selecting the right hosting plan for your website. The only reason your website can exist is because of its host.

As a result, the speed of your website is heavily influenced by the hosting plan you choose. The resources allocated to your plan and the ability to send data from your website to your website visitors will be determined by the hosting plan you select.

Although businesses are constantly looking for ways to save money, it is critical that quality not be sacrificed in order to save a few dollars.

WordPress Feature Updates

Update notifications can be stressful at times, but you must take them seriously. WordPress plugins, themes, and software must all be updated on a regular basis. Delays in updates should be avoided as they can contribute to a slower website.

Installing the most recent updates also helps protect your website from data breaches and other threats, as new versions are much stronger and safer than previous versions.

Utilize Caching

Caching assists your WordPress website in reducing the number of requests it handles. To best explain caching, imagine it as a memory for your website that remembers data for a short period of time.

Caching works as follows: when a user first visits your website, a copy of all of their requests is saved as cached files. As a result, the data will be displayed to the visitor the next time they visit your website.

As a result, caching reduces the number of resources required to run your website. As a result, caching can significantly speed up your website.

Make use of Image Optimization

Image optimisation is critical for your WordPress website because it reduces the size of your media files. By optimising your images, you can significantly reduce the amount of server space and bandwidth they consume. Because images are required to keep your website from becoming boring and uninteresting, you should think about image optimisation to make the images smaller.

To improve user experience, you should increase the speed of your website by compressing image sizes without sacrificing image quality. Optimizilla is a great tool for doing so.

Minification of files

Minification is a technique for increasing the efficiency of the code on your website. To put it another way, it compresses and removes unnecessary material from your codes, allowing them to run faster. The code becomes easier to read as the number of characters in each code decreases, increasing the speed of your website.

To Minification your HTML, JavaScript, and CSS codes on WordPress websites, you must use plugins such as Autoptimize and WP Super Minify.

Make use of a Content Delivery Network.

A content delivery network is required to deliver large files on your website. When it comes to sending information online, physical distance plays a role. As a result, regardless of geo barriers, you must use a content delivery network to create a faster speed and a better user experience.

Remove Unnecessary Elements

Remove any plugins or themes that you don’t normally use. They may require updates, and if you do not update them, your website may take longer to load. Furthermore, the more developed your WordPress website becomes the more files, images, and documents it contains.

Many of these files are no longer in use, so they continue to take up space and slow down your website, even if you have optimised your images. Furthermore, post revisions (the previous versions of your WordPress posts) can take up space, so it’s a good idea to clean those up.


At Hosting Australia, we understand that everyone has a fast-paced lifestyle and its hard to keep on top of everything. If your WordPress website takes a long time to load, your website visitors will become frustrated and may leave. This is unfortunate, regardless of how valuable your content is. As a result, it is critical to address any potential issues that may slow down your website. The quick tips listed above can assist you in doing so quickly and easily.


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