Everyone has googled or searched for any and everything on all the various search engines and browsers. You may have wondered what is putting certain searches above others? These sites are utilizing the power of Search Engine Optimization (SEO).
SEO Stands for ‘Search Engine Optimization’. It is the practice of optimizing, improving the quality and quantity of website traffic of a website to make them reach a high position in search results of search engines such as ecosia, google, yahoo, bing and all of the other various search engines out there. SEO focuses on improving the rankings in a nonpaid search result.
There are steps to SEO just like everything else. These are quick steps y
ou can take to optimize your website for search engines to help push traffic to your website.
If you have a plumbing, book, dancing, or boating website these are all different products, but they all have something in common and that is a keyword. Deciding which keywords, you want to rank is especially important. You need to find keywords that will send targeted traffic to your site and enough search volume to be worth your efforts.
There are plenty of helpful plugins-tools that help you find the correct keyword for your site.
Here are some of the top keyword tools to help your keyword research:
1. moz.com
2. uberSuggest
3. SEMrush
4. Google Keyword Planner
The meta title tag & meta description is an important HTML tag, it tells search engines what your webpage is about. It also an easy way for the user to see your website to help it stand out from the rest.
You can use this to your advantage and optimize your title tag and meta description making sure that you include your chosen keyword as detailed in the previous step.
Another important factor when ranking on search engines is determined by a website’s quality of inbound links to the site. A link from another website helps rank your website and shows that your site contains quality content. Getting links to your site, shows search engines that you are trustworthy and that you are creating content that people want to see.
There are many factors about links that search engines consider including.
What I mean by user experience is creating a website that will work on any device e.g.: mobile, tablet, desktop etc. Be sure that your site is easy to use and has intuitive navigation so that people can quickly find the content they are looking for.
Websites should load quickly, as slow loading sites frustrate users and cause them to leave, simply if you have users leave your website this causes your rankings to drop. This goes along with having annoying pop-ups and advertisements driving your users away from the site.
These are just some of the first simple steps for understanding SEO if you wish to keep learning about SEO we will be uploading weekly an SEO blog to help you better understand everything about SEO.
A Virtual Private Server (VPS), not to be confused with a Virtual Private Network (VPN), is a virtual machine that provides its own server to clients. The best way to think of the VPS is like an apartment complex. Every account is renting space within the building and has their own resources they can use, yet shares the building.
If you think of shared hosting, all the resources are spread across everyone on the server. The VPS has specific resources assigned to your account, allowing you to use them however you need.
The VPS runs its own copy of an operating system (OS), and you may have to request for superuser level access within the OS. This will enable you to be able to install almost any software that runs on that OS. This can be a much-preferred method for customers as it allows Linux OS to run servers.
We could get into the nitty-gritty of how these VPS’s work, but to keep things simple here are the features and benefits of choosing a VPS with 2025.hosting-australia.com/
Scalable: 2025.hosting-australia.com/ can upgrade your resources when requested. You can simply do this by sending a ticket to our support team or calling us on (07) 4914 2433. This is extremely handy to adapt to your business growth if you require more resources.
High Performance: As mentioned above a VPS has its own allocated specific resources, unlike shared hosting this allows high-performance level with excellent speed, increasing website load times and a more responsive website
Security: As a customer of 2025.hosting-australia.com/, your security is our top priority, a VPS allows you better security options greater than our already state of the art malware-spam protect security offered with our other hosting packages. You can secure your partition of the server allowing you increased security.
You may be thinking about starting up a business, or even having a standalone email account for personal use and have seen a certain c-word pop up in your research. That word is cPanel and this article is to help you understand what cPanel also referred to as “control panel,” what actually you can do with it and what it actually does. cPanel is a web hosting control panel. It provides a graphical interface and automation tools designed to simplify the process of hosting a website/email.
Being a graphical interface, this is easy to learn and simple to use. cPanel is among the most popular control panels used because of its ease and functionality. Without this graphical user interface, it would be difficult to manage your server. You would need to learn advanced technical knowledge just to work out how to do a simple task. cPanel helps beginners manage their server environments without too much of a learning curve and is the most used control panels in the hosting space. It’s commonly used across shared hosting plans, these are created so you can have something as simple as a standard email or a WordPress website with multiple MySQL Databases and email accounts, all managed within cPanel.
For more information, you can also check out the extensive cPanel tour created by cPanel. Find Out More
Where can you access it?
You can easily log into your cPanel account in several ways. Log in via the client portal for 2025.hosting-australia.com/ – services – selected service – Login to cPanel. You can also go to [YOURDOMAIN]/cpanel and sign in with your cPanel credentials.
Email: Within cPanel you can create new email accounts, view/modify your existing accounts, change password, create filters/rules forwarders, and set certain size limited to email accounts.
https://www.youtube.com/watch?v=nS6q99yFmBY
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You may have heard the term DDoS, either via the media or maybe in relation to your own website or hosting services. It stands for Distributed Denial of Service. In short, it’s a method used by hackers to disrupt and/or take down online services, such as websites, gaming platforms or apps. At its best - it’s extremely frustrating. At its worst, its crippling and destructive.
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Image Courtesy networkworld.com
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DDoS attacks begin with the hacker - either an individual or a group - hijacking or taking over a computer system, generally a server but DDoS attacks can also originate from a Desktop device or in some cases, hackers will purchase genuine services from hosting providers using stolen credit cards and then use this service as part of the attack.
The devices, whether a compromised PC, server or a fraudulently purchased hosting service, are then directed by the hacker in charge to target or attack a specific IP address or website and send enormous volumes of spammy traffic. The target is then completely overwhelmed and shuts down under the wilting volume of traffic.
A good way to think of a DDoS in a real-world scenario is to imagine your local Fish and Chip Shop on a Saturday night - generally one of the busier nights for most operations.
On one particular night, our "hacker" begins calling the store, using various mobile phones or landline numbers, and placing orders. $10 of chips, 2 pieces of flake, 8 potato cakes etc. At first, the shop handles the orders and continues to operate - albeit with a bit of a spike in orders - after all, the single hacker may have multiple phones but he can still only make 1 call at a time. (This is actually referred to as DoS - as opposed to DDoS)
BUT - the hacker now enlists 20 of his nearest and dearest hacker mates to start hammering the same store - eventually, the store simply has too many orders and will stop taking any more and perhaps even turn off their phone. In this case, as the attack is coming from various locations - or Distributed, the correct name is DDoS rather the just DoS.
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2018 (7.9 Million)
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2019 (9.5 Million)
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2020 (10.8 Million)
[/et_pb_counter][et_pb_counter percent="79" _builder_version="4.6.3" _module_preset="default" background_enable_color_default="on" parallax_default="off" parallax_method_default="on" bar_background_color_default="#f28e35" use_percentages="off" allow_player_pause_default="off" hover_enabled="0" sticky_enabled="0"]
2021 (12.1 Million - predicted)
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2022 (13.9 Million - predicted)
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2023 (15.4 Million - predicted)
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Source: Cisco Systems.
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This is where DDoS can be damaging, not only has the Fish and Chip shop wasted resources dealing with the 'dodgy' orders, but they have eventually stopped taking orders from legitimate customers - so the effect is twofold.
DDoS on your website or email is similar - the hackers goal is stop the site functioning the way it should and damaging the sites traffic and reputation - an offline site is not a good look.
Whilst DDoS are hard to prevent, they can be mitigated. It has happened to the biggest and the best - Sony, Facebook, Australian Government to name a few. A reliable web hosting provider should have precautions in place, such as Firewall algorithms.
A DoS attack is much simpler to stop, as it's generally a single location – so in our Fish and Chip shop example, the store would eventually recognise the callers voice and stop accepting orders – or a hosting server would simply block the IP address.
A DDoS is much trickier – again in the Fish and Chip shop example, the orders or ‘attacks’ are coming from different numbers, with different voices. How can the store decide who is legitimate and who is not? Same for a server – how can it tell which traffic needs to be blocked and which is legitimate?
This is where the Firewall algorithms – such as those used by Hosting Australia’s Hosting Servers - come in. This basically means the Firewall system will look for patterns that indicate a DDoS attack and apply automatic blocking. (Our poor Fish and Chip shop is unfortunately on its own now!)
Hosting Australia constantly maintains Firewall configs, to ensure we minimise the impact of DDoS attacks on our clients - in most cases, you may not even notice an attack has occurred. We also subscribe to a number of providers that provide lists of known DDoS points of origin, which we block before they are even directed at Hosting Australia’s server. Whilst no server is ever fully protected from a DDoS – a best practice scenario will ensure your impact is minimised.
If your current host doesn’t provide you with this piece of mind, give our Australian Based Customer support team a call on (07) 4914 2433 and we can discuss your options for migrating to a reliable host.
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Imagine if you had that same problem, but it was something much more important, for example, the website for your business. You wake up more morning and your website ceases to exist. Your customers cannot find your website. You would have to put a hold on your business while you get in touch with your hosting or designer to create your website from the ground up again.Therefore, you should always backup your website just like backing up that important document.
It is imperative to back up your site files at a second location to keep your content safe. Still not convinced? Here are four compelling arguments for why you should always back up your site files:
You might think your hosting service is safeguarding your site from hackers and other potential threats. While we do regular backups at 2025.hosting-australia.com/, it is important that you personally take a backup of your website, it’s better to be safe than sorry when it comes to your business.
You might have built your website on your own computer and feel it is protected. However, as time goes on that version becomes dated. If you have added in more information, refreshing content, optimizing your websites plugins or for search engines. That initial version of the website will progressively further removed from the live site your customers are viewing every day. It is important to take backups regularly, so there is less work when something does go wrong.
The statistics on hacking are remarkable, even startling. The National Cyber Security Alliance found that 20 percent of small businesses are compromised annually. Amazingly, three out of five organizations that get targeted are bankrupt within six months.
If you have a website no matter how big or small, there is always a possibility it will be targeted by hackers. You have enough concerns just dealing with passwords and trying to prevent intruders from invading again. Routine or daily backups allow you to recover lost, hacked, corrupted files or databases much more smoothly.
Backup recovery plans are critical so that any website can maintain business continuity and achieve efficient, stress-free disaster recovery. It’s simple if you keep on top of your back-ups by making sure it is always updated and something to fall back on. It will give you peace of mind knowing you will have something to fall back on “if” something does ever go wrong, instead of wondering what you would do it if did.
So, don’t fall into that fatal mistake of thinking everything is safe and saved once you are finished with your work or website Make sure your website is backed up, once you get into the routine it will save a lot of headaches in the future.
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You've never built a WordPress website like this before. Divi is more than just a WordPress theme, it's a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It can be enjoyed by design professionals and newcomers alike, giving you the power to create spectacular designs with surprising ease and efficiency.
That’s what the people at DIVI say. We’ve heard it before. Visual page builders have been around for a long time and the demo videos look great but then you try to use them in the real world and the overheads and load speed are unworkable so you save no time.
That was then… NOW its different. There are a few page builders that all work at varying levels of ease and power. DIVI is one of the better ones. In fact its one of the Best.
The closest competition to DIVI are Beaver Builder and Elementor. Each has their own pluses and minuses but its basically a matter of opinion. Our opinion is DIVI is the one for us. This was based on the fact the DIVI was the first that we found that included a Front End editor.
This makes it easy for the novice user to design and build their own pages. You can still edit pages via the back end using DIVI but its not visual or as intuitive. So the Front End editor on any page builder should be the deal break these days. If it doesn’t have one what’s the point?
The most powerful feature of DIVI is that once you have installed the DIVI theme (includes DIVI builder) You can then build your site into any design you choose. You can build it to look like almost any site you want or simply use one of the inbuilt Layouts. Also the choice of free and commercial themes available from DIVI designers allows you a level of flexibility not seen before.
DIVI’s front end features and drag and drop functions allows you to build a site in a fraction of the time it used to. If something doesn’t fit just move it. Shorter time frames means you can build a website for a lot less than before. Sites no longer need to cost you Thousands of dollars to build a site whether you build it yourself or use a professional web developer.
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Article video courtesy of elegantthemes.com
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Drag & Drop BuildingAdd, delete and move elements around on the front end of your website. No coding and no confusing back end options. | Inline Text EditingJust click and start typing! Editing your page has never been this easy. Draft pages on the front end and see the results instantly as you type. |
True Visual EditingDesign your page in real time and see the results instantly. Create and customize your pages using intuitive visual controls. | Save Your DesignsSave and manage unlimited custom designs. Easily re-use them to jump-start new pages. Create advanced design systems and streamline your work flow. |
Custom CSS ControlDevelopers can easily combine Divi's visual design controls with their own custom CSS. Divi's interface is simple yet not limiting. | Global Elements & StylesManage your entire website's design using global elements and website-wide design settings. Divi isn't just a page builder, it's a website design system. |
Responsive EditingBuilding beautiful responsive websites is easy. Divi is responsive by nature and also gives you full control over how your website looks on mobile devices. | Undo, Redo, & RevisionsDivi works like a modern software application. Easily undo, redo and travel through your entire editing history. If you make a mistake, Divi has your back. |
Design Options GaloreEnjoy dozens of unique page elements and thousands of design options. Divi gives you full design control over your website.
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To make it easy for you to understand you need to work out, what suits your individual needs.
IMAP (Internet Message Access Protocol)
The main difference between a POP3 account and an IMAP account is that emails and inboxes are not stored on your computer, they are stored on your providers' server connected to the IMAP account.
This allows all your mail to be perfectly synchronized. When you read your emails on different devices be it a mobile, tablet, computer, or even from webmail. All the devices will show the exact same emails, folder. If an email is sent or deleted from the IMAP account, it affects all of the other devices and syncs with the mail server.
Advantages
Disadvantages
POP3 (Post Office Protocol)
When the POP3 email client (Outlook, Thunderbird, Apple mail) connects directly to the mail servers, it downloads the emails/attachments on to the email client. This will allow the emails to be locally stored on the device. You will not require to be connected to the internet to access these emails after they are on your device.
If the emails are deleted off your device they will not be deleted from the mail server. This will cause the mailbox on the server to reach storage capacity, causing a blockage on your mailbox, with emails bouncing back to the sender, ceasing email functionality altogether.
Advantages
Disadvantages
Now that you can see the advantages and disadvantages of IMAP and POP3, you need to ask yourself what will now benefit you and your devices.
If you are needing help setting up your IMAP or POP3 Account visit our helpful knowledge base articles:
https://clients.hosting-australia.com/knowledgebase/133/Mail-Server-Settings.html
https://clients.hosting-australia.com/knowledgebase/1/Thunderbird-Setup.html
https://clients.hosting-australia.com/knowledgebase/135/IMAP-or-POP---What-am-I-currently-Using-Windows-Users.html
https://clients.hosting-australia.com/knowledgebase/159/Email-Setup---Windows-Phone.html
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WordPress powers nearly one-third of the world’s websites, from small personal blogs to the complex sites of major corporations. WordPress is only one of the site builders and content management systems users can download and install for free, but it is its ease of use for end users that makes it the most popular content management system in use today.
WordPress vs. the Competition
WordPress is one of three main site building packages in the world, including Joomla and Drupal. All are free to download and use, all come with numerous add-ons for specialised functionality, and all can be customized to suit the needs of individual users.
Basically its really only Joomla and WordPress as #1 and #2. Up until a few years ago WordPress was essentially a good Blog Site tool whereas Joomla was far more flexible and powerful. Most of the plugins you need to add to WordPress are already built into Joomla and until a few years ago this article would have been about Joomla.
However in that time WordPress has become far more than just a Blog tool and is now capable of building any type of site you need. Whereas in Joomla has become too cumbersome and components and plugins tend to conflict with each other or are just incompatible with others causing errors in the site.
Benefits of using the WordPress Platform
Here’s a look at a few key benefits of using WordPress to set up and run your business or personal site.
Although WordPress was originally designed to support blogging and related types of online publishing, it also powers a wide range of sites with other purposes. WordPress sites can start from simple blogs as before to full-service eCommerce stores. You can display your portfolio, or host a social network, group, or podcast.
Whatever a company’s requirements, the core WordPress package plus a variety of basic and premium plugins that are suitable for your site. Add to that a pre-installed range of free themes allows you to build a website for free.
A WordPress site can be installed and up and running in a matter of minutes, even without any technical expertise. All a user needs is a domain name and a web hosting account. WordPress can be directly built on WordPress.org or installed free through your WordPress hosting provider.
WordPress themes offer users an array of choices for fine-tuning the appearance and functions of a new site, thanks to its large and growing directory basic and premium of themes. Many of these are instantly available to a new site owner through the WordPress theme directory, and thousands more can be purchased through design marketplaces and third-party designers from around the world. Themes can be previewed live and installed at any time to change the look and layout of a WordPress site.
WordPress includes all the elements needed to create a basic site, but many users want more specialized functions related to a site’s specific needs. The WordPress plugin directory includes hundreds of plugins—small pieces of code designed to perform specific tasks—that allow users to add features such as shopping carts, galleries, contact forms, and more to any compatible WordPress site. Users can also purchase and install hundreds of custom plugins from third-party developers. Plugins can be activated or deactivated and uninstalled as needed as a site evolves.
Mobile responsiveness is also a factor in Google rankings, so websites need to look good on any device. WordPress offers a variety of responsive theme designs, and users can also make a static site responsive with plugins and adjustments to theme files.
Blogs are what WordPress does best. Its what it was built on and has blog features built into the core installation. These are called Posts and you can categorise them and display them however you like as all those functions are built in.
If you are building a WordPress site, you should consider a hosting provider that offers WordPress hosting. This will help save time and allow you to access your WordPress dashboard through your account.
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What is WordPress?
WordPress powers nearly one-third of the world’s websites, from small personal blogs to the complex sites of major corporations. WordPress is only one of the site builders and content management systems users can download and install for free, but it is its ease of use for end users that makes it the most popular content management system in use today.
WordPress vs. the Competition
WordPress is one of three main site building packages in the world, including Joomla and Drupal. All are free to download and use, all come with numerous add-ons for specialised functionality, and all can be customized to suit the needs of individual users.
Basically its really only Joomla and WordPress as #1 and #2. Up until a few years ago WordPress was essentially a good Blog Site tool whereas Joomla was far more flexible and powerful. Most of the plugins you need to add to WordPress are already built into Joomla and until a few years ago this article would have been about Joomla.
However in that time WordPress has become far more than just a Blog tool and is now capable of building any type of site you need. Whereas in Joomla has become too cumbersome and components and plugins tend to conflict with each other or are just incompatible with others causing errors in the site.
Benefits of using the WordPress Platform
Here’s a look at a few key benefits of using WordPress to set up and run your business or personal site.
Although WordPress was originally designed to support blogging and related types of online publishing, it also powers a wide range of sites with other purposes. WordPress sites can start from simple blogs as before to full-service eCommerce stores. You can display your portfolio, or host a social network, group, or podcast.
Whatever a company’s requirements, the core WordPress package plus a variety of basic and premium plugins that are suitable for your site. Add to that a pre-installed range of free themes allows you to build a website for free.
A WordPress site can be installed and up and running in a matter of minutes, even without any technical expertise. All a user needs is a domain name and a web hosting account. WordPress can be directly built on WordPress.org or installed free through your WordPress hosting provider.
WordPress themes offer users an array of choices for fine-tuning the appearance and functions of a new site, thanks to its large and growing directory basic and premium of themes. Many of these are instantly available to a new site owner through the WordPress theme directory, and thousands more can be purchased through design marketplaces and third-party designers from around the world. Themes can be previewed live and installed at any time to change the look and layout of a WordPress site.
WordPress includes all the elements needed to create a basic site, but many users want more specialized functions related to a site’s specific needs. The WordPress plugin directory includes hundreds of plugins—small pieces of code designed to perform specific tasks—that allow users to add features such as shopping carts, galleries, contact forms, and more to any compatible WordPress site. Users can also purchase and install hundreds of custom plugins from third-party developers. Plugins can be activated or deactivated and uninstalled as needed as a site evolves.
Mobile responsiveness is also a factor in Google rankings, so websites need to look good on any device. WordPress offers a variety of responsive theme designs, and users can also make a static site responsive with plugins and adjustments to theme files.
Blogs are what WordPress does best. Its what it was built on and has blog features built into the core installation. These are called Posts and you can categorise them and display them however you like as all those functions are built in.
If you are building a WordPress site, you should consider a hosting provider that offers WordPress hosting. This will help save time and allow you to access your WordPress dashboard through your account.
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The best way you can think about your email inbox is just like your physical mailbox at home.
One day you are getting your letters addressed to you, the next you are getting endless unwanted catalogues for products you are not interested in.
Emails are the same, but it is a lot easier for people to find out your address then your postal address. This can be dangerous if you let it get out of hand or you put your email into sites without SSL( If you are unsure about SSL, please read our other article for help http://hosting-australia.com/2020/09/29/what-is-an-ssl-do-you-need-it/ )
Spammers are constantly combing through the internet looking for new emails to spam, if they have more emails, they have a high chance to get a hit from an unsuspecting victim.
Data Breach - Major companies can be the victims of data breaches; hackers attack these websites allowing them to have access to legitimate email addresses.
Signing up to a website - When you sign up to a website, it will usually ask you for your email address, followed by a tick a privacy policy box. A lot of websites will warn you, that your data will be sold to a third-party company or some information will not be kept private.
Buying lists - These come directly from the Data Breach and the signing up to a website, Spammers can purchase lists legally and illegally from companies.
Businesses putting their emails addresses on their websites - You need to put your email address on your business’s website, it is the easiest way for people to contact you from your site.
Guessing Emails - Spammer use tools to generate common usernames and pair them with common domains.
Viruses / Malware - Viewing websites your computers maybe be breached by a certain virus that read your computer and store your data including email addresses.
Contact us! Hosting Australia offers SPAMprotect. SPAMProtect helps strengthen incoming and outgoing email protection. The SPAMProtect package options include inbound and outbound email filtering and archiving solutions. Powered by a cutting edge continuously updated Intelligent Protection & Filtering Engine to ensure your emails are protected from threats at all time, no matter how often new attacks emerge. Visit http://hosting-australia.com/spam-protection/ for more details.
Install Antivirus - There are loads of free antivirus software on the internet, there are no excuses not to have an antivirus installed on your computer. Regular scans on your computer will make sure, there are no threats on your device.
Here is a list of top 5 free antiviruses.
Install ReCAPTCHA on your website - These are used to stop hackers from using “bots” other malicious software to attack your website's emails. This helps protect websites from spam and abuse. It is easy for humans to solve, but hard for “bots” and other malicious software to figure out.
What now?
Unfortunately, there will always be emails spam, just like there will always be physical junk mail. But you can use this information to prevent spam on your email.
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Short Answer: Probably Not.
A lot of companies are signing up to Microsoft365 (formerly Office365) without really knowing what they are getting or if its even good for their business.
Thanks to some slick sales pitches sometimes businesses are just signing up to more expenses without really contributing to their productivity.
Microsoft is making more effort in attracting customers to counter the uptake by businesses signing up to the GSuite tools.
For many businesses, being able to collaborate with in-house departments and employees, and third party individuals is an important factor.
The multi-collaboration feature also helps to save time as you don’t have to wait for other people to finish working on the piece before you can make your edits.
MS 365 regularly pushes out automatic updates. This relieves the burden placed on your IT staff, freeing up some of their time so they can be productive elsewhere and allows you to continue working without being held back by slow, outdated software.
A feature that allows businesses to monitor, regulate and protect sensitive business data.
Almost everything above can be achieved with normal hosted email using IMAP. With the exception of full collaboration hosted email does all that MS365 does. You get automatic updates for security and webmail is available too. Data is store online and assuming you are using a reputable hosting company All data is backed up regularly.
Collaboration allows users to share documents, Calendars and Appointments but all of these can be done using cheaper alternatives.
For smaller companies a Hosted Service does all that you need.
IE: if you are hosting a website then all your emails are included in the price so why then do you need to pay extra to have MS365.
This all may sound like we are not fans of Microsoft 365, and we aren’t really but that doesn’t mean its not a Tool that can help your business and employees.
However just be sure you are using the service for the right reasons.
For businesses with less than 10 emails it probably isn’t something that is worth the extra expense. However larger businesses with 20+ emails some of the features if used to your advantage can make Microsoft 365 tool you need.
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